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THE FACEGYM JOURNEY

  • THE FACEGYM JOURNEY BEGINS

    FACEGYM is founded by Inge Theron and built on the philosophy that the middle ground between topical skincare and extreme procedures is found in facial exercise. First studio in Selfridges, London, opens.

  • FIRST FACEGYM TOOL + STUDIO

    The FACEGYM Pro, Face Ball, and the Signature Sculpt Workout launches. The King's Road studio opens in London.

  • NEW STUDIOS + USA LAUNCH

    FACEGYM opens in Coal Drops Yard, St John's Wood and Selfridges, Manchester. FACEGYM launches in Saks Fifth Avenue, New York.

  • US STUDIO EXPANSION

    FACEGYM opens in Notting Hill, London. FACEGYM expands to Zero Bond and Nordstrom, New York. FACEGYM opens in 1 Hotel, LA.

  • Model holding gua sha

    FACEGYM GUA SHA

    FACEGYM launches the Multi-Sculpt tool and opens a studio in Upper East Side, New York.

  • FACEGYM SKINCARE

    Development of bespoke skincare product range to support studio workout offering and wholesale.

  • NEW WORKOUTS

    Introduction of the Signature Hands and Signature Skin Reset Workouts. Launched Partnerships with Soho Farmhouse and claridges.

  • STUDIO EXPANSION

    FACEGYM opens second studio in LA at Santa Monica and fifth studio in London at SpaceNK. Launched studio partnership with MECCA in Sydney, Australia.

  • 2014

  • 2015-2016

  • 2018

  • 2019

  • 2020

  • 2021

  • 2022

  • 2023

  • "Afterward, every part of my face felt lifted. Crazy—but amazing."

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  • "As I emerge from the salon, my face looks like an Instagram filter."

    the telegraph logo

  • "Yet the results are undeniable: both during and after, it is very clear that beauty truly is pain, and it’s taking every fibre of my being not to book another one immediately."

    GQ Logo

  • "My face has honestly never looked so good"

    Editor, Hypebae

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  • "The original expert in honing and toning skin"

    Nav Gill

    Editor, Hypebae

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MEET OUR FOUNDER, INGE THERON

Founded by former beauty and wellness columnist Inge Theron, FACEGYM was born out of the insight that regular muscle movement can create immediate and lasting impact on how we look and feel.

After testing hundreds of complicated, time intensive beauty and wellness experiences, Inge developed her own concept: a noninvasive facial workout with aesthetic and therapeutic benefits for looking and feeling better instantly and over time.

Following a two-year study in facial massage and muscle stimulation, she worked with experts across the world to create a signature workout for the face that uses advanced tools to lift, sculpt and tone facial muscles for immediate results that can be seen and felt.

Image of Facegym founder, Inge Theron
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